It’s the dawn of a new era, the birth of a new, independent fibre broker in the Eastern Cape, with its head office based in Port Elizabeth! The total marketing team, including all the technical field officers of the company formerly well known as the biggest mohair broker in the world, brainstormed the establishment of the new company, THE HOUSE OF FIBRE, to change the brokering scene forever. This team, well known for their technical expertise and commitment to the wool and mohair farmer and industries alike, set out a few goals for themselves. They want to take the lead in all full brokering service levels once again and modernizing the industry through excelling in new technology, leading marketing and service levels as well as to ensure responsible, sustainable wool and mohair production. This all must be achieved with a farmer friendly marketing cost structure. This will be achieved by having service agreements with leaders in their field instead of duplicating infrastructure, starting with central warehousing for mohair in their own facility. The majority of the individuals involved are internationally recognized for their expertise and they will bring their skills and knowledge to play, for the benefit of the fibre industries, also making use of their international contacts to establish unique marketing partnership contracts and contact with international bodies guarding the wellbeing of animals and people.